Paddy Power Betfair to boost marketing budget by £20mPeter Jackson, chief executive of Paddy Power Betfair, has revealed plans to commit an additional £20m (â,¬22.4m/$27.8m) to marketing efforts in 2018
Source: Paddy Power Betfair to boost marketing budget by £20m (http://www.igamingbusiness.com/news/paddy-power-betfair-boost-marketing-budget-20m)